Only for Women

            Today I was watching TV and a commercial came on that reminded me of a fellow classmates blog post. (Unfortunately, I cannot remember who wrote it). Their post was about a Pepsi commercial and it directly related to gender. It talked about how it was “not for women” and “only men can handle the taste of it.” The blog then went on discussing gender related issues as to why companies would use this commercial and try to appeal to men. Well… The commercial I watched compares to the Pepsi commercial in that it appears to appeal to only women. Let’s take a look…

            There is definitely an obvious appeal to women here in this commercial. First we get the tough girl questioning the crystal light girl on her drink of choice because she thinks she’s putting herself at lower standards than men. Then, however, we get a twist in the action when two men on a motorcycle steal her purse and crystal light girl runs after them. Eventually, she catches them, gets the purse back, and scares them away using her “girl power.” This is what has been portrayed to us by this commercial.

            So what are we to make of it? I think the commercial has a direct relation to feminism, and is directly targeting women to buy the product. By seeing this commercial, women will want to be more independent and powerful, triggering them to buy the product. But why only women? Why target just one half of the world essentially, in this commercial? I am yet to understand why companies decided to appeal to only one gender when they are advertising a product…